Pitching & Business
How to Write a Pitch Deck for an Indie Film (That Gets Funded)
How to build an indie film pitch deck that raises money. The essential slides — logline, vision, characters, look, market, and budget — and what investors want to see.
A great script doesn't fund itself. To turn pages into a movie, you need money — and the tool that raises it is the pitch deck: a designed document that sells your film's story and its business case in one sitting. Here's how to build one that gets a "yes."
What a pitch deck does
A pitch deck has a dual job: convince the reader the film will be good (story, vision, talent) and that it's a smart bet (audience, market, budget). Investors fund projects, not just stories — so a deck that's all art and no business, or all spreadsheet and no vision, fails. You need both.
The essential slides
1. Title & logline
Your title, a striking image, and your one-line hook. First impression — make it land.
2. The hook / one-liner
The ironic, marketable angle in a sentence. Why this film, why now.
3. Synopsis
A tight synopsis — the story, including how it ends. Investors need the whole shape.
4. Director's vision / statement
Why you're the person to make this, and how it'll feel. Tone, approach, intent.
5. Characters
Your leads, described vividly — often with casting ideas or reference faces.
6. The look
Your mood board or lookbook material — the visual world, color, tone. This is where the film becomes real in the reader's head.
7. Comparables ("comps")
Similar films and how they performed. "In the vein of [Film A] and [Film B]" — ideally successful, modestly budgeted ones. Comps prove there's an audience and a market.
8. Audience & market
Who watches this, and how it reaches them. Show you understand distribution reality, not just artistic ambition.
9. The team
Director, producers, key attachments, and their track record. People fund people.
10. Budget & the ask
Budget range, what's raised so far, and exactly what you're asking for. Vagueness here reads as amateurism.
What investors actually want to see
- A marketable hook they can picture reaching an audience.
- Comps that prove a market at a sane budget.
- A credible team who can deliver.
- A clear, specific ask and a realistic budget.
- Evidence you understand the business, not just the art.
Design matters
A pitch deck is a visual document. Clean layout, strong images, and readable type signal professionalism. A sloppy deck implies a sloppy production — fairly or not.
Keep the deck tied to the film
Every slide traces back to the script — its story, characters, and tone. Building your pitch materials alongside the script, characters, and look in one project, as Scriptease allows, keeps the deck honest to the film you're actually making.
Related: treatment vs. synopsis vs. logline and director lookbooks.